Copywriting

Freelance; May 2022 - Present: clients include Ro, Ollie, Bonafide Health, Wild Alaskan, BODi, and Huel

Hims; February 2024 - January 2026

  • Lead script development and post-production for the Hers Podcast, a digital video series

  • Developed how-to guides for newly introduced weight loss product offerings

  • Collaborated cross-functionally to improve content strategy, targeting key demos within the Hims & Hers audiences

Ka'Chava; February 2023 - February 2024

  • Established brand voice through consistent messaging across platforms as the company's first full-time copywriter

  • Developed digital content for a range of new channels to drive customer awareness and engagement

  • Leveraged key data insights to craft compelling messaging for 360 marketing campaigns

HelloFresh; May 2021 - January 2023

  • Wrote and edited content for landing pages, social media, email, radio, and print across five brand verticals

  • Presented and sold campaign concepts to creative leadership and stakeholders

  • Collaborated with designers on upper- and lower-funnel creative across the user journey

The Skint; May 2015 - May 2021

  • Wrote daily listings, affiliate ads, and marketing emails for a local events newsletter and website

LovePop Cards; May 2018 - October 2018

  • Conceptualized promotional web copy and printed assets for a line of laser cut pop-up greeting cards

Punderdome Card Game; June 2018 - September 2018

  • Wrote and edited prompts and Q&A-style jokes for a card game's themed expansion packs

Shaker & Spoon; May 2016 - June 2018

  • Researched, wrote, and edited blog content for a subscription-based DTC start-up

See You on Sunday; January - November 2017

  • Organized and edited recipes for New York Times' food editor Sam Sifton's cookbook

Journalism

October 2015 - Present

  • Pitch, research, write, and edit stories for digital and print publications, including: Architectural Digest, Brokelyn, Business Insider, Drift Magazine, Edible Manhattan, Fast Company, Reductress, Skift Table, and The New York Post

Education

Pratt Institute; Graduated May 2014

Master of Architecture, First Professional

Cornell University; Graduated May 2009

B.S., Design and Environmental Analysis, College of Human Ecology

Extras

Vocabaret; Caveat; May 2019 - Present

  • Produce and perform in a monthly language-oriented live comedy show in New York City